Reunify Itäkeskus. Tie the area together with a pedestrian loop supported by new buildings and urban spaces. Develop the existing urban places and facilities. Add new ones to create a vibrant area. Place extra focus on public spaces – urban and green – to create a framework for the surrounding buildings.
Redefine Itäkeskus. Develop what is already great today. Cluster and add new functions to create an attractive destination for many different types of visitors. Take advantage of existing facilities to promote diverse usage. Surround public places with residential buildings. This will enliven the streets during more hours of the day and make Itäkeskus a welcoming and attractive place to live.
Recycle Itäkeskus. Save buildings rather than tearing them down. At the same time, add new features that create a mix of styles. Recycle building materials. By mixing commercial and residential facilities heat can be utilised efficiently within the neighbourhoods. Promote a circular economy where old things become new again in the Centre for Upcycling.